Remember the days following 9/11? The “tornado effect” – cancelled flights, meetings, and total paralysis of investment. Back then, my entire pipeline evaporated in less than 7 days.
Whenever I own up to feelings of social anxiety (for example about networking or cocktail parties), I can see that people don’t really believe me. On the surface, they probably see a facade of confidence, or hear some Irish humour, from which they conclude I’m somehow in my natural habitat in these environments.
Networking is an essential part of any business. It’s an important opportunity to meet new clients, make new contacts, and generally spread the word about the products or services you offer.